Technology

YouTuber videogamedunkey launches own indie publishing company Bigmode

videogamedunkey, one of the most popular YouTubers in the gaming world, has announced its own indie game publishing company.

The company, called Bigmode, was founded by Jason Gastrow (better known as dunkey) and his partner Leah.

Gastrow is known for his running gags, deadpan delivery and outlandish humor, while also being able to produce excellent videos discussing games and the industry.

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Gastrow has been outspoken in his love of indie games in particular, and in his announcement video for Bigmode cites this as the main reason behind the company’s founding.

Watch video game dunkey announce its indie game publishing house Bigmode.

“I’ve always been looking for the very best indie games out there and trying to do them justice,” said Gastrow, adding that the team at Bigmode “have gone to great lengths to deliver the most developer-friendly contracts possible.” Gastrow decided on his video by encouraging developers to sign up through Bigmode’s website, regardless of whether their project is a pitch or a finished product.

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Some have said they are looking forward to the games to be published by Bigmode, relying on Gastrow’s curator. For some developers, this fact raises some skepticism about the company’s intentions and possible actions in the future.

Gastrow described Bigmode as “a harmonious continuation of my channel”, being wary of what exactly that means.

Others have questioned whether Gastrow has the skills needed to work in game development. The credentials Gastrow used to promote Bigmode consisted of his time as a critic on YouTube:

“Nowadays I feel like I play almost every game that comes out… I play so many games that my first name is ‘video game’, okay? I understand what kind of ideas always work, which ideas never work, which of ideas are fresh or have to come back and play something extreme.”

The statement has caused frustration among those with experience shipping a game as it involves more than just managing games.

Other developers wish Gastrow and his team the best and recognize that the process of shipping a game can only really be learned by actually shipping a game.

Mike Rose, past critic of several sites including Kotaku and Gamasutra and now business director of publisher No More Robots, revealed that he has been approached by three different “big” YouTubers seeking advice on starting their own publishing company, meaning that we may see more internet personalities launching publishers soon.

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