WWE releases White Rabbit merch, new clue points to Raw

After a weekend of playing the Jefferson Airplane classic “White Rabbit” to live crowds, WWE is sending fans down a rabbit hole Raw. The QR code that will appear at least twice on September 19 Raw led to a video teasing something about tonight SmackDown.

That has a lot of people anxiously anticipating something on the September 23 show from Salt Lake City, and a lot of speculation that we could see Bray Wyatt on WWE television for the first time since his surprise release over a year ago.

However, don’t set your expectations too high. It appears that someone at WWE accidentally updated the QR code from Monday’s webpage, linked to a new video. This has since been removed (the link now only has an html test page), so the popular assumption is that it would go up tonight after we were directed to it by something on SmackDown. But once it’s on the internet, it’s there forever…

It features a white rabbit (natch) navigating a maze with three floating flames. The rabbit tries to get to a red door, and when he does, we see the word “COAL” and a set of coordinates for Rogers Place in Edmonton, Alberta, Canada – the host location for September 26. Raw.

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While that might be bad news for Fiend fiends hoping to blast for Bray tonight, there’s some good news. WWE Shop sells you some White Rabbit gear to wear while you wait!

There are two designs. One just has our main character (the rabbit, not Bray)…

WWE Store

The other has the Hangman game from Monday’s teaser video…

Read:Will We See Young Alicent and Rhaenyra Again? The House of the Dragon Showrunner Says…

WWE Store

What does it all mean? That WWE wants to keep you hooked — and maybe get $28 plus shipping from you while you are.

Beyond that?

follow the buzzard rabbit.

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