Travis Barker’s New Skincare Launch Has People Saying He’s Undergone a ‘Kardashianization’

Did Kourtney and the rest of the Kardashian-Jenner gang laugh at punk rock legend Travis Barker? Fans of the Blink-182 drummer are speculating, so after Barker announced that a new skincare line would be launched under his wellness brand, Barker Wellness Co.

Barker announced the rule with an Instagram post captioned: “It’s vegan. It’s good. Rub it all over your body. #barkerwellness.”

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Fans didn’t share Barker’s feeling that the line was “good,” with one commenter writing, “He could have done something more authentic for him! Custom temporary tattoos, a hand cream/ointment for dry hands, good enough for drummers. There is so much!”

In addition to feeling that the expansion doesn’t fit Barker’s personality and brand, many are dragging it for the product awards as well. The cheapest product — if you can even call it cheap — is a $95 facial cleanser and mask. A product called “Renewal Balm” clocks in as the most expensive item in the lineup, priced at a whopping $140.

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One commenter shared how dejected they felt at the pricing, writing, “$130 FOR EYE SERUM IM SCREAMMINGG.” Another wrote: “$95 for a cleanser?! to literally flush the drain?!,” and another user coined Barker’s foray into skincare as the beginning of his “Kardashianization.”

The critique of a “Kardashianization” isn’t completely off-base, as Barker said Elle“Kourtney taught me that consistency is key when it comes to skin care and now I’m seeing results.” He added that he wanted his product line to be “simple, so easy for anyone to follow.”

Barker has established Barker Wellness Co. Originally founded out of love for cannabidiol (CBD), the active ingredient in cannabis that doesn’t cause a high but has proven medical benefits. He told Joe Rogan on an episode of Rogan’s podcast, “I’m one of those people whose minds are constantly confused. I get home from the studio at 1 or 2 a.m. and I’m just figuring out how long I have to sleep before I can wake up my kids to go to school and I’m just sitting there with the wheels spinning unless I’m on CBD.

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Barker Wellness Co. launched with a CBD pain-relieving balm and gummies, and the brand now also sells a variety of CBD tinctures and a bath, in addition to the five newly launched skincare products. CBD is included in the formula of every skincare product, so regardless of fan dismay, the launch isn’t as fake as many claim.

Kourtney has gotten Barker to try a few other “woo woo” health practices with her in addition to using CBD. The duo added quail eggs to their diet after learning they could be useful for “babymaking purposes,” and they did an intense cleanse that didn’t allow them to have sex, consume caffeine, drink alcohol, eat sugar or exercise for just under two. year. weeks – another attempt to boost fertility.

With both Barker and Brad Pitt announcing their skincare brands this week, there must be something in the water in Hollywood — or famous men are just jumping on the bandwagon that is the beauty industry’s illustrious cash cow.

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Halle Berry

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