Marc Benioff would buy Twitter if he could

Benioff, Sales team (CRM) chairman and co-CEO, CNN’s Poppy Harlow told an interviewer that if it were up to him, he would “absolutely” buy Twitter.

Just to be clear, he’s not really going to do it. “I will never buy Twitter,” Benioff told Harlow. “Just because I want something doesn’t mean I’m going to have it… I’d like to have a sundae right now with three scoops of ice cream, chocolate sauce and whipped cream, and a cherry. But I’m not going to have it.”

Benioff added that he still thinks Twitter is “the biggest, most unrealized, most unmonetized brand” in tech and that “it’s a great company, a great brand, a great platform and incredible can do things for the future”, adding that “I have always been in love with the product. I use it every day and I am convinced that it still has enormous potential.”

Salesforce was considering a Twitter deal in 2016. But it wasn’t to be, as Salesforce investors are resisting the idea of ​​a Twitter takeover.

“When I went to buy Twitter and I had those conversations, all my shareholders came to me and said, ‘You can stop doing that now. You won’t pursue this vision,'” he said, adding that “it was a difficult moment.” for me.”

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However, Salesforce struck another bold deal, agreeing to buy the Slack employee collaboration app for $27.7 billion at the end of 2020.
Benioff’s net worth is $6.2 billion, according to Forbes, while Tesla and SpaceX CEO Musk is the richest person in the world with an estimated net worth of $254.6 billion.

Helping the planet and employees

Aside from his Twitter comments, Benioff also discussed with Harlow his concerns about what’s next for the global economy. Investors are also clearly nervous. Shares of Salesforce have fallen more than 40% so far this year.

Benioff said deflation in Japan and Europe are potential problems, and he believes Europe and the UK are “falling into recession”. But he doesn’t think the US is in a recession.

He also spoke in the extended interview about climate change, abortion rights and other topics. Benioff told Harlow that big companies like Salesforce, one of the 30 stocks in the Dow, have a responsibility to do more to help the planet.
“We can use our companies for platforms for change,” he said. “It’s about cutting emissions. It’s about us all going net zero,” adding that Salesforce is still a company that generates billions of dollars in annual revenue and revenue, even as the company continues to focus on doing good .

“We can do it all. We can have super high revenue, super high profit, super high cash flow and we can manage for all stakeholders,” he said. “That means we’re managing it for our employees, our customers, our communities, our homeless, and yes, the planet is an important stakeholder too.”

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Benioff was inspired by the Patagonia founder’s recent decision to transfer his ownership and ensure that the company’s future profits go to charities that focus on environmental issues.

“I love what he’s done. I think we [Salesforce] need to do more too,” said Benioff.

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Doing more also means standing up for all your employees, he added. For example, Salesforce helped Indiana employees relocate due to strict abortion laws, and he said the company has no tolerance for discrimination based on sexual orientation or gender preferences.

“We have to be for the equality and dignity of every human being,” he said, “and if you’re not for equality and dignity then … this is not something I can work with. And we’re going to your city or your state must leave.”

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