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Elon Musk to launch new blue, gold and grey Twitter ticks | Twitter

Elon Musk has said Twitter verification will return next week with color-coded categories for individuals, government accounts, and businesses.

Twitter’s new owner said the platform would launch a new verification service this Friday, following an earlier revamp attempt this month after it sparked a deluge of impostor accounts.

Musk said verified accounts would have a blue check mark — or tick — for individuals, a gray check mark for “government” and a gold check mark for companies. Tesla’s CEO did not specify whether the government tick would also apply to state departments or state-owned companies.

Sorry for the delay, we’re tentatively launching Verified on Friday next week.

Gold check for businesses, gray check for government, blue check for individuals (celebrities or not), and all verified accounts are manually verified before the check is activated.

Painful, but necessary.

— Elon Musk (@elonmusk) November 25, 2022

He added that all verified accounts would be “manually authenticated” before receiving their check. Currently, more than 400,000 Twitter accounts have blue check marks, marking them as an authentic source.

Musk didn’t clarify whether the new verification service would be part of Twitter’s premium service, Twitter Blue, which charged $7.99 for a blue tick when it relaunched this month, sparking a wave of account impersonations when users took the opportunity to impersonate companies such as Eli Lilly and Tesla for less than $10. The revamp was pulled shortly after.

The verification change was announced when Musk paved the way for banned accounts to return to the platform next week. He announced on Thursday that a “general amnesty” would be offered to suspended accounts, provided they had not broken the law or “engaged in blatant spam.” Banned accounts on Twitter included British right-wing commentator Katie Hopkins and Steve Bannon, Donald Trump’s former adviser.

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